The ALS Ice Bucket Challenge and Social Media

If there’s one claim to fame about the millennium it’s that it birthed “social media”. I’ve been on social media for years. As such, I’ve seen my share of hype. From playful viral pet videos on YouTube to bold-faced racist comments on Twitter. If it’s sensational enough, it will #trend.

The ALS Ice Bucket Challenge is the most recent beneficiary of the phenomena that is social media. I can’t even begin to guess how many videos have been made but I do know that, according to this online Time magazine article, the #ALSIceBucketChallenge has raised over $50 million! It raised over $10 million last Thursday (August 21st alone)!

I don’t know how this makes you feel, but it makes me feel a-MAZE-ing! It restores my faith in humanity. I am part of this incredible community of people, around the whole, entire WORLD, united in a single cause; to bring awareness and provide funds for ALS.

If you haven’t yet done the challenge, please consider doing so. And, if you’re in the need of a good chuckle, have a look at my challenge video. Oh… and don’t forget to donate!

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